huffingtonpost:

The quip was followed by a link to the store’s Aurora dress, a white pleated v-neck frock inspired by Kim Kardashian.
Unsurprisingly, the tweet has already garnered negative reactions, including one follower who tweeted, “Wow. Clueless much?”
UPDATE, 2:54PM: After approximately an hour live on CelebBoutique’s Twitter account, the tweet has now been deleted. CelebBoutique released the following tweet: “We apologise for our misunderstanding about Aurora. - CB.”
Several moments later: “We didn’t check what the trend was about hence the confusion, again we do apologise” followed by, “We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused. This was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB”
CelebBoutique Tweet Mistakenly Riffs On Aurora ‘Batman’ Shooting

That’s a reasonable response, I don’t think anyone imagined it was malicious, just ignorant.

huffingtonpost:

The quip was followed by a link to the store’s Aurora dress, a white pleated v-neck frock inspired by Kim Kardashian.

Unsurprisingly, the tweet has already garnered negative reactions, including one follower who tweeted, “Wow. Clueless much?”

UPDATE, 2:54PM: After approximately an hour live on CelebBoutique’s Twitter account, the tweet has now been deleted. CelebBoutique released the following tweet: “We apologise for our misunderstanding about Aurora. - CB.”

Several moments later: “We didn’t check what the trend was about hence the confusion, again we do apologise” followed by, “We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused. This was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB”

CelebBoutique Tweet Mistakenly Riffs On Aurora ‘Batman’ Shooting

That’s a reasonable response, I don’t think anyone imagined it was malicious, just ignorant.

  1. starlightexcellent reblogged this from turpentine-and-lace and added:
    fail
  2. turpentine-and-lace reblogged this from nsd31 and added:
    Lies, it was all over the news in Mexico. Very early in the morning. I heard over the internet, but my grandpa actually...
  3. darkwisp reblogged this from joegressivism and added:
    Ooppppps
  4. koknbawlz reblogged this from thepoliticalfreakshow and added:
    embarrassing.
  5. capriciousclara reblogged this from huffingtonpost and added:
    I might have been a bit sympathetic to the fact that this company’s PR isn’t based in the states, but the incident in...
  6. tilimblue reblogged this from joegressivism
  7. luxlikescats reblogged this from joegressivism and added:
    As someone who does social media marketing as part of my job, I am always shocked when someone screws up that badly....
  8. all-that-pushes-and-pulls reblogged this from huffingtonpost and added:
    Wow…
  9. nsd31 reblogged this from huffingtonpost
  10. twatsaint reblogged this from thelittlestmoon
  11. backyardgoldmine reblogged this from huffingtonpost and added:
    Yeah, they clearly didn’t know what was going on. I know half the time I have no idea what the trending topics are...
  12. thepoliticalfreakshow reblogged this from joegressivism
  13. my-queer-shoulder reblogged this from huffingtonpost
  14. joegressivism reblogged this from huffingtonpost and added:
    That’s a reasonable response, I don’t think anyone imagined it was malicious, just ignorant.
  15. interfacetalent said: too soon!!!
  16. parkerlewiscanlose reblogged this from huffingtonpost
  17. ymgonzal reblogged this from huffingtonpost
  18. huffingtonpost posted this
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